[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.harsa.cz\/jakymi-zpusoby-navazuji-firmy-kontakt-se-svymi-zakazniky\/#Article","mainEntityOfPage":"https:\/\/www.harsa.cz\/jakymi-zpusoby-navazuji-firmy-kontakt-se-svymi-zakazniky\/","headline":"Jak\u00fdmi zp\u016fsoby navazuj\u00ed firmy kontakt se sv\u00fdmi z\u00e1kazn\u00edky","name":"Jak\u00fdmi zp\u016fsoby navazuj\u00ed firmy kontakt se sv\u00fdmi z\u00e1kazn\u00edky","description":"Aby si z\u00e1kazn\u00edk v\u00fdrobek dan\u00e9 firmy koupil, mus\u00ed o n\u011bm nap\u0159ed v\u011bd\u011bt. To mimo jin\u00e9 znamen\u00e1, \u017ee jej firma mus\u00ed kontaktovat a \u0159\u00edci mu, co v\u0161e vlastn\u011b nab\u00edz\u00ed. A vzhledem k tomu, \u017ee naprost\u00e1 v\u011bt\u0161ina lid\u00ed je t\u011bmito neust\u00e1l\u00fdmi pokusy o kontakt p\u0159esycena, nejedn\u00e1 se v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b o jednoduch\u00fd \u00fakol. Zp\u016fsob\u016f, jak\u00fdm m\u016f\u017ee firma […]","datePublished":"2021-01-17","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.harsa.cz\/author\/#Person","name":"harsa.cz","url":"https:\/\/www.harsa.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4c6f4cec51e1a1b20d9361c6367b917eb8db239c023f88502d2833b745a358d4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4c6f4cec51e1a1b20d9361c6367b917eb8db239c023f88502d2833b745a358d4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"harsa.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.harsa.cz\/wp-content\/uploads\/kontakty1_10_3.jpg","url":"https:\/\/www.harsa.cz\/wp-content\/uploads\/kontakty1_10_3.jpg","height":0,"width":0},"url":"https:\/\/www.harsa.cz\/jakymi-zpusoby-navazuji-firmy-kontakt-se-svymi-zakazniky\/","about":["V\u00fdrobky"],"wordCount":453,"articleBody":" Aby si z\u00e1kazn\u00edk v\u00fdrobek dan\u00e9 firmy koupil, mus\u00ed o n\u011bm nap\u0159ed v\u011bd\u011bt. To mimo jin\u00e9 znamen\u00e1, \u017ee jej firma mus\u00ed kontaktovat a \u0159\u00edci mu, co v\u0161e vlastn\u011b nab\u00edz\u00ed. A vzhledem k tomu, \u017ee naprost\u00e1 v\u011bt\u0161ina lid\u00ed je t\u011bmito neust\u00e1l\u00fdmi pokusy o kontakt p\u0159esycena, nejedn\u00e1 se v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b o jednoduch\u00fd \u00fakol.Zp\u016fsob\u016f, jak\u00fdm m\u016f\u017ee firma nav\u00e1zat kontakt Pulo se sv\u00fdmi z\u00e1kazn\u00edky, je mnoho. P\u0159i jeho zvolen\u00ed je nutn\u00e9 se zamyslet nad t\u00edm, jak\u00fd produkt vlastn\u011b nab\u00edz\u00edme, a pro jakou c\u00edlovou skupinu je vlastn\u011b ur\u010den. \u010c\u00edm p\u0159esn\u011bj\u0161\u00ed tyto \u00fadaje budou, t\u00edm l\u00e9pe budeme moci c\u00edlit. Na druhou stranu, \u010d\u00edm p\u0159esn\u011bji c\u00edlen\u00fd kontakt bude, t\u00edm men\u0161\u00ed skupinu lid\u00ed zas\u00e1hne, by\u0165 s vy\u0161\u0161\u00ed \u00fasp\u011b\u0161nost\u00ed.Je tedy pot\u0159eba hledat kompromis mezi \u00fa\u010dinkem a velikost\u00ed zasa\u017een\u00e9 skupiny. Jen tak si zajist\u00edme maxim\u00e1ln\u00ed mo\u017en\u00fd zisk, co\u017e je hlavn\u00edm c\u00edlem ka\u017ed\u00e9 firmy.Tak\u00e9 je nutn\u00e9 si uv\u011bdomit, zda budeme p\u016fsobit na v\u00edce lid\u00ed najednou, \u010di na ka\u017ed\u00e9ho potenci\u00e1ln\u00edho z\u00e1kazn\u00edka zvl\u00e1\u0161\u0165. V tom druh\u00e9m p\u0159\u00edpad\u011b to bude sice v\u00edce pr\u00e1ce, av\u0161ak z\u00e1rove\u0148 bude v\u00fdsledek mnohem v\u00edce personalizovan\u00fd a s v\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed tak\u00e9 \u00fa\u010dinn\u00fd.Jedn\u00edm z prost\u0159edk\u016f hromadn\u00e9ho kontaktu je klasick\u00e1 reklama. Jist\u011b, jedn\u00e1 se o jednostrannou komunikaci, av\u0161ak i zde firma sv\u00fdm potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm n\u011bco sd\u011bluje. A je jen na nich, jak se zachovaj\u00ed.D\u00e1le je zde mo\u017enost zas\u00edl\u00e1n\u00ed e-mail\u016f s nab\u00eddkou vytvo\u0159enou podle toho, co si z\u00e1kazn\u00edk v posledn\u00ed dob\u011b nej\u010dast\u011bji kupoval. Tuto mo\u017enost vyu\u017e\u00edvaj\u00ed p\u0159edev\u0161\u00edm knihkupectv\u00ed. Zde se d\u00e1 toti\u017e snadno vypozorovat podle \u017e\u00e1nr\u016f, kter\u00e9 si dan\u00fd \u010dlov\u011bk nej\u010dast\u011bji kupoval, co by se mu asi tak mohlo l\u00edbit.Ov\u0161em tento kontakt nemus\u00ed b\u00fdt jen zcela jednosm\u011brn\u00fd. P\u0159\u00edkladem oboustrann\u00e9ho kontaktu jsou nejr\u016fzn\u011bj\u0161\u00ed telemarketingov\u00e9 hovory. Zde se pracovn\u00edk dan\u00e9 firmy domlouv\u00e1 p\u0159\u00edmo se z\u00e1kazn\u00edkem, a sna\u017e\u00ed se spolu s n\u00edm naj\u00edt co nejlep\u0161\u00ed \u0159e\u0161en\u00ed.Je jasn\u00e9, \u017ee v\u011bt\u0161in\u011b lid\u00ed n\u011bco takov\u00e9ho nen\u00ed p\u0159\u00edjemn\u00e9. Jak ji\u017e bylo \u0159e\u010deno, v sou\u010dasn\u00e9 dob\u011b jsme t\u00edm p\u0159esyceni. Av\u0161ak je nutn\u00e9 si uv\u011bdomit, \u017ee pro firmy je to ot\u00e1zka p\u0159e\u017eit\u00ed. Tak by se jim snad dalo i odpustit.                                                                                                                                                                                                                                                                                                                                                                                         3.3\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak\u00fdmi zp\u016fsoby navazuj\u00ed firmy kontakt se sv\u00fdmi z\u00e1kazn\u00edky","item":"https:\/\/www.harsa.cz\/jakymi-zpusoby-navazuji-firmy-kontakt-se-svymi-zakazniky\/#breadcrumbitem"}]}]